About Traffic Clothing

Our Story

Fun and Unique Clothing

Traffic was born in 2002 with the intention of bringing fun and unique clothing to women of all ages in the Roaring Fork Valley. Those who were craving unique and distinctive apparel, accessories, and shoes found it in Traffic

We have met many faces over the past 10 years and look forward to every visit. Those of you who have been clamoring to visit us more than once or twice a year may now visit us as often as you like.

Where To Find Us

Located in the heart of Old Town Basalt, along the banks of two Gold Medal rivers, Traffic continues to strive to meet the desires of our customers. Not only do we strive to meet your fashion needs, most importantly, we are dedicated to the highest level of serving our Traffic family.

Joe Basset


Contact Us

We are available in store, by phone, or email to meet any and all of your needs because what you see here on the website isn’t all there is! ...and also because we love it. Contact Us.